Privacy policy

1. Who we are

Amend is the trading name of:

Legal business name: AMEND LTD
Company registration number: 17195540
Registered office: 

Email: queries@amend.uk.com

For the purposes of UK data-protection law, AMEND LTD is the controller responsible for the personal information described in this Privacy Policy.

Then all the remaining sections from the original long policy should follow.

The same applies to the Terms of Service and Return Policy: my previous answer supplied the confirmed replacement details and a completed Legal Notice, rather than rewriting all four documents in full. I should have made that much clearer.

2. Personal information we collect

Depending on how you use our website, we may collect the following information.

Information you provide to us

This may include:

• Your name;
• Billing and delivery addresses;
• Email address;
• Telephone number;
• Account login information;
• Order and purchase information;
• Product preferences, including sizes and colours;
• Returns, refund and exchange information;
• Messages, enquiries and correspondence;
• Newsletter and marketing preferences;
• Reviews, feedback or survey responses; and
• Any other information you choose to provide.

Payment information

Payments are processed by third-party payment providers made available through our Shopify store.

We do not ordinarily receive or retain your complete payment-card number. Our payment providers process payment details in accordance with their own privacy and security requirements.

We may receive limited payment-related information, such as:

• The payment method used;
• The payment status;
• The final digits of a payment card;
• Transaction identifiers; and
• Fraud-screening results.

Information collected automatically

When you browse the website, we and our service providers may automatically collect information such as:

• IP address;
• Browser and device type;
• Operating system;
• Approximate location derived from your IP address;
• Pages viewed;
• Links selected;
• Referring website;
• Shopping-cart activity;
• Date and time of visits;
• Cookie identifiers; and
• Information about how you interact with the website.

Information received from other organisations

We may receive information from organisations that help us provide our services, including:

• Shopify;
• Payment providers;
• Delivery and returns providers;
• Fraud-prevention services;
• Website analytics providers;
• Email and marketing platforms;
• Customer-service providers; and
• Social-media platforms where you interact with our content.

3. How we use your personal information

We may use your personal information to:

• Process, fulfil and deliver orders;
• Take and verify payments;
• Create and maintain customer accounts;
• Provide order confirmations and delivery updates;
• Process returns, refunds and customer requests;
• Respond to questions or complaints;
• Detect and prevent fraud, misuse and security incidents;
• Operate, maintain and improve the website;
• Understand how customers use the website;
• Personalise parts of the shopping experience;
• Maintain business, financial and tax records;
• Enforce our Terms of Service;
• Comply with legal obligations;
• Send newsletters and promotional communications where permitted; and
• Measure the effectiveness of our advertising and marketing.

4. Our lawful bases

We rely on one or more of the following lawful bases when processing personal information.

Performance of a contract

We process information where necessary to:

• Accept and fulfil your order;
• Take payment;
• Deliver products;
• Manage your account; and
• Handle returns, refunds and customer-service requests.

Legal obligations

We may process or retain information to comply with legal requirements, including accounting, tax, consumer-protection and regulatory obligations.

Legitimate interests

We may process information where it is necessary for our legitimate business interests and those interests do not override your rights.

This may include:

• Improving our website and services;
• Preventing fraud;
• Protecting our business and customers;
• Managing customer relationships;
• Maintaining appropriate business records; and
• Understanding the performance of our store.

Consent

We may rely on your consent for activities such as:

• Sending certain marketing emails;
• Using optional advertising or analytics cookies; and
• Sharing information for particular marketing purposes.

Where we rely on consent, you may withdraw it at any time.

5. Marketing communications

You may choose to subscribe to Amend marketing communications, including information about:

• New collections;
• Product launches;
• Promotions;
• Special offers; and
• Amend news.

We will only send electronic marketing where we have an appropriate lawful basis.

You can unsubscribe at any time by:

• Using the unsubscribe link in a marketing email; or
• Contacting queries@amend.uk.com.

Unsubscribing from marketing will not prevent us from sending essential service communications, such as order confirmations, delivery updates or information about a return.

UK rules generally require specific consent before marketing emails are sent to individuals, subject to a limited exception for certain existing customers.

6. Cookies and similar technologies

Our website uses cookies and similar technologies to:

• Keep the website functioning;
• Remember your shopping cart and preferences;
• Enable account and checkout functions;
• Protect the website against fraud and misuse;
• Understand website performance;
• Measure customer engagement; and
• Support advertising and marketing activities.

Some technologies are necessary for the website to operate. Others, such as certain analytics and advertising cookies, will only be used where legally permitted and, where required, after you have provided consent.

You can manage your choices through the cookie banner or cookie-preference tool displayed on the website.

A privacy policy alone is not sufficient consent for optional cookies. Consent must be informed and involve a clear positive action where the law requires it.

Amend should publish a separate Cookie Policy once the exact Shopify apps, analytics tools and advertising platforms have been confirmed.

7. How we share personal information

We may share personal information with carefully selected service providers where necessary to operate the store.

These may include:

• Shopify and ecommerce hosting providers;
• Payment-processing providers;
• Warehousing and fulfilment providers;
• Royal Mail and other delivery or returns providers;
• Email and customer-communication providers;
• Website analytics providers;
• Advertising and marketing providers;
• Fraud-prevention and security providers;
• IT and technical-support providers;
• Accountants, insurers, lawyers and professional advisers; and
• Government bodies, regulators, courts or law-enforcement agencies where required.

Service providers may only use personal information for the purposes for which it was provided, subject to their legal and contractual obligations.

We may also transfer personal information as part of a merger, restructuring, acquisition, sale of assets or similar business transaction.

We do not sell personal information to third parties.

8. International transfers

Some of our service providers may store or process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate measures required by data protection law. Depending on the destination, these may include:

• A UK adequacy regulation;
• The UK International Data Transfer Agreement;
• The UK Addendum to approved contractual clauses; or
• Another lawful transfer safeguard.

9. How long we retain information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

The applicable period will depend on:

• The type of information;
• The nature of our relationship with you;
• Whether your account remains active;
• Legal, accounting and tax requirements;
• Fraud-prevention requirements;
• Warranty or product-related issues; and
• Whether information is needed to establish, exercise or defend legal claims.

Order and transaction records may be retained for the period required under applicable accounting and tax rules.

Marketing information will normally be retained until you unsubscribe, withdraw your consent or the information is no longer required.

10. Security

We use appropriate organisational and technical measures designed to protect personal information against:

• Unauthorised access;
• Accidental loss;
• Alteration;
• Disclosure;
• Destruction; and
• Other unlawful processing.

No online system is completely secure, however, and we cannot guarantee that information transmitted through the internet will always remain secure.

You are responsible for keeping your account password confidential and should contact us if you believe your account has been accessed without permission.

11. Your rights

Depending on the circumstances, you may have the right to:

• Request access to your personal information;
• Ask us to correct inaccurate or incomplete information;
• Ask us to erase personal information;
• Ask us to restrict processing;
• Object to certain processing;
• Receive certain information in a portable format;
• Withdraw consent;
• Object to direct marketing; and
• Raise concerns about automated decision-making.

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, contact:

Email: queries@amend.uk.com
Post: [FULL BUSINESS ADDRESS]

We may need to confirm your identity before completing a request.

12. Complaints

Please contact us first if you have concerns about how your information has been handled.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

Information about making a complaint is available through the ICO’s official website.

A compliant privacy notice should explain why information is processed, how long it is kept, who receives it, the individual’s rights and how to complain.

13. Children

Our website and products are not specifically directed at children.

We do not knowingly collect personal information directly from children where parental or guardian consent would be required. Please contact us if you believe a child has provided personal information improperly.

14. Third-party links

Our website may contain links to websites operated by other organisations.

We are not responsible for the content, security or privacy practices of third-party websites. You should read the privacy policy of any third-party service you use.

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our services;
• The technologies we use;
• Our service providers; or
• Applicable legal requirements.

The latest version will be displayed on this page with its effective date.